Several variables identify where a website rankings, with one significant variable being the material itself– its significance, high quality, as well as worth.
Nevertheless, if you do not target the ideal keywords/phrases that individuals in your niche generally look for, there’s no factor in attempting. And also to target the best keywords, you require the appropriate keyword study device(s).
So, without more trouble, let’s note down 5 of the most effective keyword research study devices presently on the marketplace, and also review their essential attributes, in addition to some ideas on obtaining one of the most out of them.
#1 Ahrefs Keywords Explorer
Ahrefs is an all-in-one paid search engine optimization platform that features a vast range of tools.
One of them is the Keywords Explorer.
Offering a wide range of features, the Ahrefs Keywords Explorer is arguably one of the hottest KW research tools out there, with a huge database of keyphrases.
One defining feature that immediately gives it an edge over its competitors is its diverse country-support. The tool can garner data from over 170 countries, giving you access to thousands of location-specific keywords.
#2 Moz Keyword Explorer
Moz is yet another resourceful platform for reliable (paid) SEO tools.
The Moz Keyword Explorer tops the list.
Offering a number of features which, if used correctly, can knock your keyword research out of the park, there’s so much that you can accomplish with this tool.
One of the best things about the Moz Keyword Explorer is that it provides intelligent keyword/topic suggestions. And it does so better than any other tool.
#3 Keyword Tool
If user-friendliness is your top-most priority, then Keyword Tool is just what you’re looking for.
It’s a pretty straightforward tool that provides some serious insights.
On the homepage, it lets you filter keywords according to Google, Bing, Amazon, YouTube, and various other platforms, along with location and language.
An impressive thing about this tool is that it provides an ample amount of keyword suggestions. On the results page, you can view related keywords, questions, and prepositions separately.
But perhaps the coolest feature is to Analyze Competitors, which can be found on Keyword Tool Pro (a paid tool).
By simply providing your competitor’s URL, you can get a comprehensive list of keywords, generated by analyzing the site’s content.
Let’s go back to the “big guns” of keyword research by talking about SEMRush.
Known as an “Online Visibility Management Platform,” the website offers a long list of SEO and content marketing tools.
#5 Google Trends
Google Trends is a free tool that allows you to gauge the popularity of search queries on the basis of language and region.
It’s very simple to use: Simply enter the search query and get insights via a graph on the search volume. You can even compare search queries to see which topics/keywords are trending more.
Apart from identifying popular topics, you can also use Google Trends for conducting quick keyword research.